Magic of Co-Creation

“If there is no top and no down, then there can be no bottom up… I talk about ‘co-creation’, and that is the horizontal way of working.”– Mayor Rob van Gijzel believes that ‘smart societies’ should move beyond simply attracting high-tech businesses to creating more value by engaging the people who are involved.

Mr van Gijzel shared how Eindhoven has tapped into the knowledge of its people to improve the planning of their Smart societies in his interview with the CLC.

Interviewee

Rob van Gijzel
Mayor,
Eindhoven, the Netherlands