John Macomber on Financing Sustainable Cities
John Macomber, Senior Lecturer of Business Administration, Harvard Business School
Last updated 1 March 2025
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“Businesses can tackle development challenges faster than government. Instead of finding consensus around conflicting urban issues, they simply focus on solving a particular problem.”
One challenge to private sector investment in sustainable development is the existence of six ‘Cs’: corruption, competence, capital, customers, control and commitment, says finance lecture John Macomber from the Harvard Business School. Overcoming these obstacles requires cities managing demographics, finance and technology.
Interviewee
John Macomber
Senior Lecturer of Business Administration,
Harvard Business School