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Opinion: Urban Alchemy – Smiles Over Dollars in Placemaking Transformations
By Lorenzo Petrillo, Founder, LOPELAB
In contemporary discussions about urban development and sustainability, the dialogue often gravitates towards economic indicators and physical infrastructure. However, achieving true vibrancy and enhancing the quality of life in cities, especially through the lens of placemaking, demands a broader perspective—one that prioritises the emotional and social outcomes of public spaces. Placemaking is not just about creating economically viable spaces; it is fundamentally about designing places that foster human connections, happiness and a sense of belonging, which are essential components of liveability. This holistic approach involves integrating the foundational pillars of hardware, software and orgware, each playing a crucial role in transforming public spaces into vibrant, sustainable and emotionally enriching environments that directly contribute to the liveability of a city.
Hardware: Working with the Physical and Natural Environment
In placemaking, hardware refers to the physical and natural environment of a space. This includes the architectural elements, landscaping, urban furniture and infrastructure that make up the physical surroundings. Effective placemaking ensures that the hardware not only serves functional purposes but also enhances aesthetic appeal and environmental sustainability. For instance, incorporating green spaces, pedestrian pathways and versatile public areas that can adapt to different activities and times of day ensures that urban spaces can cater to a diverse range of uses and users. The design and physical quality of these spaces directly influence how people feel and interact within them, making hardware a critical component of placemaking.

The Urban Jungle by LOPELAB, a series of parklets that bring nature back to our streets, 2021 (Lorenzo Petrillo)
I am continually surprised by how today’s urban furniture is still represented only by lampposts, trash bins, benches, bus stops and little else. There are sporadic examples of innovative urban design, but I am convinced that much more can and should be done. In 2018, in collaboration with the URA, LOPELAB tried to develop this concept and inspire people with the Urban Design Route—a temporary project where we worked with a dozen different partners including architects, graphic designers, artists, urban planners, engineers and students. Each partner created and developed with us an interactive urban element, either completely new or by revisiting existing ones. This initiative gave birth to wonderful ideas that undoubtedly changed the image of the neighbourhood where they were installed, bringing a breath of fresh air, curiosity and fun for residents. This project exemplifies how urban furniture can go beyond its traditional roles and become a catalyst for community engagement, curiosity and enjoyment, thus playing an essential part in the placemaking process. By pushing the boundaries of conventional urban design, we can transform everyday spaces into vibrant, interactive and inclusive environments.

The Growroom, an open source project part of the Singapore Urban Design Route, 2018 (Lorenzo Petrillo)
Software: Tapping on Programming and Services
Software in placemaking encompasses the programmes, activities and services that animate public spaces. This aspect of placemaking strategy breathes life into the hardware, turning static areas into dynamic hubs of activity. From cultural festivals and art installations to interactive workshops and community-led events, the software component ensures that public spaces are more than just visually pleasing—they are vibrant centres of community life.
Regular programming tailored to the needs and interests of the community helps foster a strong sense of belonging and attachment to the space, encouraging repeated and sustained engagement. An example of this is the work we have done for the Raffles Place Alliance in Singapore. By adding a lot of fun and movable chairs in Raffles Place Park, an open space in the financial district that was previously characterised by fleeting foot traffic, we activated this underutilised area by transforming it into an inviting space for people to sit, rest and work. These same chairs, coupled with an existing advertising screen, were then used for free movie nights under the stars, enhancing community engagement on weekends and evenings.
Orgware: Connecting Stakeholders
Orgware, often the most overlooked aspect of placemaking, involves the organisational and governance structures that support the ongoing management of public spaces. This includes the relationships and collaborations between various stakeholders such as city planners, local businesses, community groups and residents. Effective orgware ensures that these diverse voices are heard and integrated into the placemaking process, fostering a sense of ownership and mutual responsibility among all parties involved. Moreover, orgware facilitates the adaptation and resilience of public spaces by enabling responsive management and maintenance systems that can address changing community needs and challenges.
Designing for Day and Night, Weekday and Weekend
An effective placemaking strategy ensures that public spaces are not only inclusive and engaging but also versatile. It is essential for these areas to be active during the day and night and bustling with life both on weekdays and weekends. This approach prevents spaces from becoming dormant and underutilised, which can contribute to urban decay.
For instance, a well-designed public square might work as a social meet-up point, offering users and passers-by a place to rest, have a meal or host an informal meeting with colleagues. By night, the same space can transform into an open-air cinema or a venue for performing arts, drawing different crowds and fostering a multifaceted cultural atmosphere. Similarly, ensuring that these spaces are vibrant during the weekdays and on weekends helps cater to different demographics, including working professionals, families and the elderly, each looking for spaces to relax, interact or be entertained outside the usual nine-to-five weekday routine.
In conclusion, I believe that the transformative power of placemaking in creating vibrant and enjoyable urban environments hinges on cultivating a profound sense of ownership among residents over their public spaces. Just as one cares for their home by cherishing and maintaining it, I envision a future where citizens treat communal spaces with the same reverence and responsibility. This shift in perception—from seeing these spaces as mere backdrops to our daily lives to embracing them as integral parts of our personal and communal existence—is fundamental.
To achieve this, it is essential that individuals feel empowered to activate and utilise these spaces in ways that reflect their needs and desires. When people see public spaces as extensions of their own homes, they naturally contribute to their upkeep and vibrancy. This sense of ownership not only fosters a deeper connection to the space but also encourages a culture of respect, stewardship and community involvement.
Enabling residents to shape their environment ensures that these spaces are not only maintained but are vibrant and dynamic. These elements are what make cities fun and exciting places to live. The “secret sauce” to creating such environments is ensuring that public spaces are seen not as realms managed by faceless entities but as communal living rooms where everyone is welcome to contribute, innovate and engage.
By fostering this mindset, we can transform our cities into places where the urban fabric reflects the diversity and vibrancy of its people. This approach does not just beautify spaces or make them more functional—it enlivens cities, making them places of joy, interaction and community. In such cities, public spaces become places where memories are made, where community ties are strengthened and where the heart of urban life beats the strongest.